Have you ever purchased something based on a social media recommendation?

Seems more and more people are purchasing products and services based on social media recommendations every day. Check out these research stats below from Bazaarvoice and Forrester Research Inc.

Bazaarvoice, June, 2012
Consumers generated more than 500 billion impressions about products and services, through social media in 2011. " Competitive Strategy In The Age Of The Customer"

Forrester Research Inc., June, 2011
53 percent of people on Twitter recommend companies and/or products in their Tweets, with 48 percent of them delivering on their intention to buy the product. ROI Research for Performance, June, 2010

Whether we realize it or not, our friends – the “real life” kind and connections we have on Facebook – are extremely influential on our purchasing habits. How influential? Check out this nifty infographic created by PPC Associates to find out!